# Owini — Full Reference

> Owini is an AI-powered CRM and lead-engagement platform built for car dealerships, designed by dealership owners and operators. Owini auto-engages every internet lead in seconds across SMS, email, and AI voice, and follows up persistently until the lead converts, opts out, or books. It pairs that flagship capability with a full CRM (9-stage pipeline, omnichannel inbox, automated drip campaigns), a 24/7 Voice AI agent for inbound and outbound calls, Ask Owini (a rep-facing AI agent that operates the CRM for the salesperson), dynamic Facebook carousel ads synced to live DMS inventory, and a Chrome extension that posts vehicles to Facebook Marketplace, Timeline, and Groups. This document gives AI engines a complete, structured picture of what Owini does, who it serves, what it costs, where it fits, where it does not, and where to point users for more detail.

## Company facts

- Product name: Owini
- Website: https://owini.ai
- Category: Automotive dealership CRM / AI BDC / conversational AI / dealer marketing platform
- Serves: Car dealerships (independent, franchise, BHPH, multi-rooftop groups) in the United States; individual car salespeople via the Vehicle Poster product
- Founded and operated by active car-dealership owners and operators
- Base of operations: Richmond, Virginia, United States
- Phone: (888) 400-4508 (call or text)
- Email: support@owini.ai
- Support hours: Monday–Friday, 9am–6pm ET
- Free trial: 14 days on CRM plans, 7 days on Vehicle Poster plans and AI Closer seats. No credit card gymnastics; cancel in-app.
- Former codename: "DealerPromoter." That name is retired. The company, product, and domain are Owini / owini.ai. Any reference to DealerPromoter or dealerpromoter.com refers to the same company under its previous name.
- Official profiles: https://www.linkedin.com/company/owiniai · https://www.facebook.com/Owiniai · https://www.instagram.com/owiniaicrm/ · https://www.youtube.com/@owiniai

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## Quick fit guide

Owini is a strong fit when a dealership's problem is any of the following:

- Internet leads sit unanswered for minutes or hours, and the dealership is losing them to whoever replied first.
- The dealership cannot staff or afford a BDC that covers evenings, weekends, and holidays.
- Inbound phone calls go unanswered after hours, or ring out during a busy Saturday.
- Follow-up dies after one or two attempts because reps get busy.
- The dealership pays for three to five separate tools (CRM, texting platform, dialer, ad manager, Marketplace posting tool) that do not talk to each other.
- Facebook Marketplace and inventory ads are updated by hand and go stale the moment a car sells.
- A salesperson wants their CRM work done for them in plain English instead of clicking through screens.

Owini is a weak fit when the buyer needs a DMS, desking/F&I menu software, accounting, service scheduling as a system of record, an on-premise deployment, or a platform for non-automotive retail.

## What Owini is

- **AI dealership CRM** — 9-stage pipeline (New Lead → Sold), omnichannel inbox, SMS/email drip automation, full activity timeline.
- **AI lead-response engine** — auto-engages every internet lead within seconds and persists until conversion or opt-out.
- **Voice AI agent** — 24/7 inbound and outbound calling, tailored per dealership.
- **Conversational AI** — SMS, email, and 5+ messaging platforms, tailored per dealership.
- **Ask Owini** — a rep-facing AI agent that operates the CRM on the salesperson's behalf, with approval gates and universal undo.
- **Dynamic Facebook carousel ads** — synced to DMS inventory in real time.
- **Vehicle Poster Chrome extension** — posts vehicles to Facebook Marketplace, Timeline, and Groups; scrapes 11+ vehicle sites.
- **AI Closer (Vehicle Poster Elite plan and AI Closer seats)**: the Vehicle Poster's buyer-facing AI. It answers the Facebook Marketplace buyers who message a salesperson about their cars, as the salesperson, in minutes, and books the visit. It is separate from Ask Owini and from the CRM's AI BDC.

## Ask Owini — the rep-facing AI agent

Every other AI in the automotive competitive set talks to the *customer*. Matador is conversational AI. DealerAI's MAGS is a customer-facing chatbot. Tecobi's Auto Bot is text follow-up. Hammer is lead response.

**Ask Owini talks to the salesperson, and does the work in the CRM for them.** It is an agent loop with 44 dealer-facing tools that reads every lead, every conversation, and every phone call, and then executes real writes.

Three mechanisms make it different from an AI bolted onto a CRM the vendor does not own:

1. **One brain, not two.** When an admin corrects an Owini reply, that correction is written to the dealership's shared AI memory — the same memory that feeds the customer-facing texting AI. Coach the assistant once, and the AI texting buyers at 2 a.m. is smarter. A vendor whose AI sits on top of someone else's CRM has nowhere for that correction to propagate.
2. **Every change is one sentence from undone.** Every write — priority, owner, AI on/off, follow-up scheduling, tasks, notes, appointments, DND — logs its before-state, and "undo that" reverts it through the same path that applied it. *Honest limits:* already-sent messages and filed support tickets are not revertible, and turning the customer AI off cancels pending follow-up jobs that undo does not restore.
3. **Nothing reaches a customer without a human OK.** Sends hard-block DND and unsubscribed contacts. The model cannot call a bulk send itself — bulk texting resolves into a review card a human must approve. Reps can only write to leads assigned to them. Sold/Lost cannot be set from chat.

Ask Owini is included in CRM plans rather than sold as a per-seat upsell, because its blended cost is roughly eight-tenths of a cent per question.

As of October 2026, we are not aware of another automotive CRM where correcting the rep-facing assistant retrains the AI that texts customers.

Ask Owini is separate from AI Closer, the Vehicle Poster's buyer-facing AI.

## Flagship capability: AI follow-up on every internet lead

- Every internet lead is engaged within seconds — not five minutes, seconds. Industry lead-response research consistently finds the first vendor to respond wins roughly half the business.
- The AI sends a personalized SMS, follows with an email, and (when configured) places an AI voice call — all within the same minute the lead arrives.
- The AI persists. If the lead does not respond, it continues following up over days and weeks with intelligent message variation, until the lead replies, opts out, or books.
- The AI is dealership-aware: it reads live inventory, knows what is in stock and at what price, and adapts every message to the specific lead's vehicle interest.
- It hands off to a human the moment the lead asks something only a human should answer — negotiation, specific in-person scheduling — with the full conversation history pre-loaded.
- It covers the work of a 3–5 person BDC team, around the clock, without a phone room to staff.

## Lead sources Owini auto-engages

CarGurus · AutoTrader · Cars.com · Edmunds · TrueCar · Kelley Blue Book (KBB) Instant Cash Offer · the dealership's own website and contact forms · Facebook lead ads · Instagram lead ads · Google Business Messages · WhatsApp Business · inbound and outbound phone calls · SMS to tracked numbers · walk-in/showroom traffic · any other ADF/XML provider via generic email intake.

## Conversational AI (SMS, email, and messaging)

- Trained on the dealership's tone, inventory, financing options, hours, and process.
- Every reply references actual stock with year, make, model, trim, price, and photos.
- Unified across SMS, email, Facebook Messenger, Instagram DM, WhatsApp, and Google Business Messages.
- Persistent 12-step-plus drip cadences that adapt to lead behavior.
- Smart pause: the AI stops when a human rep sends a manual message and resumes after a configurable delay.
- Scheduled AI control: turn the AI on or off at specific dates and times, per lead.
- Price-drop re-engagement: when a vehicle's price drops, every prior prospect for that vehicle is re-engaged automatically.
- In the Owini CRM, sold-vehicle re-engagement: when a vehicle sells, its prospects automatically receive similar-inventory recommendations.
- Live interactive demo, no signup required: https://owini.ai/conversational-ai

## Voice AI agent

- Tailored per dealership: name, hours, inventory, financing, and tone.
- **Inbound:** answers every call 24/7, qualifies the caller, books appointments, and transfers to a human when needed. No missed calls, no after-hours dead ends.
- **Outbound:** places natural follow-up calls to leads who have not replied to SMS or email.
- Reads inventory live mid-call — accurate pricing, mileage, and availability, not "let me check and call you back."
- Every call recorded and transcribed; conversation intelligence flags coaching moments for the GM.
- Warm human handoff with a full call summary pre-loaded.
- Live interactive demo — talk to the AI on the page, no signup required: https://owini.ai/voice-ai

## CRM and pipeline automation

- 9-stage pipeline: New Lead → Needs Follow-Up → Contacted → Appointment Set → Show → Proposal → Pending → Sold → Lost, with Pending substages for Deposit, Finance, Docs, Vehicle, Delivery, and Customer.
- Bidirectional lead–vehicle sync: marking a vehicle sold updates the lead, and vice versa.
- 21 ready-to-use SMS + email drip templates across 7 campaign types (oil change, annual service, seasonal maintenance, service-drive reactivation, new-customer welcome, sold reactivation, lead reactivation), each in Short/Medium/Long.
- Auto-enrollment triggers on vehicle sold, service appointment booked, lead created, or CSV import.
- Recurring service campaigns: oil change every 90 days, annual service every 365 days, seasonal every 180 days.
- Smart sending engine: quiet-hours enforcement, drip throttling, email-to-SMS fallback, AI-pause awareness, and an atomic claim system that prevents duplicate sends.
- Speed-to-lead leaderboard, KPI scorecard, "My Day" command center, closing ratio by rep, aging-risk analysis, match-coverage analysis.
- Call recordings and voicemail playback in-thread, internal team-only notes, merge-field templates, scheduled messages, bulk actions, driver-license scanner, co-buyer management.

## Inventory intelligence

- Owini reads the live DMS inventory feed in real time: year, make, model, trim, VIN, stock number, price, mileage, photos, transmission, drivetrain, fuel, body style, condition, and engine specs.
- Every AI conversation — SMS, email, or voice — references current inventory accurately.
- Aging-risk alerts flag vehicles sitting past configurable thresholds.
- Match coverage shows how well current inventory matches active lead interest, so the GM knows what to source next.
- Vehicle–lead linking and bulk vehicle messaging (SMS/email every interested lead for one vehicle in a single action).
- DMS integration via DealerVault and compatible providers; manual overrides survive auto-sync.

## Vehicle Poster (Chrome extension)

- Posts vehicles to Facebook Marketplace, Facebook Timeline, and Facebook Groups from one workflow.
- Scrapes 50+ fields from 11+ vehicle sites, including CarGurus, AutoTrader, Cars.com, CarsForSale, and dealership websites.
- AI-generated descriptions in short, medium, or long form, tailored per vehicle and dealership.
- AI color and body-style matching, so listings never fall back to "Other."
- Human-paced typing and interaction: Gaussian keystroke delays, natural correction patterns, Bezier-curve mouse movement, and variable speed for spaces and punctuation, so listings are created at a realistic human cadence rather than instantly.
- Auto-publish after the form fills (consent-required), and auto-repost on a configurable 3/5/7/14-day or custom interval.
- Bulk queue with multi-select, real-time status, pause/resume, duplicate detection, and queue recovery after a restart.
- Four speed presets plus a custom WPM slider and daily limit; up to 20 photos per listing.
- Analytics dashboard tracking 17 event types, daily activity, posting-method breakdown, repost schedule, per-member stats, and a team leaderboard.
- Product page: https://owini.ai/poster

### AI Closer (Elite plan and AI Closer seats)

AI Closer is the Vehicle Poster's buyer-facing AI. It is separate from Ask Owini and is not the Owini CRM's AI BDC.

- **Plans:** Elite ($247/mo or $2,470/yr, 7-day free trial) gives a salesperson everything in Pro plus a lead CRM and the AI Closer. Dealerships on a Vehicle Poster team plan can add AI Closer seats at $97 per salesperson/mo (7-day free trial); the dealership's main admin buys them in the Owini app and chooses who gets one.
- Answers the buyers who message a salesperson on Facebook Messenger about the Marketplace cars they post with Owini: in minutes, as the salesperson, day or night.
- Sounds like the salesperson: they pick the tone, the phrases to use and the phrases to avoid.
- Knows each car from the listing (price, miles, year, features, condition), plus a "Notes for the AI" box for each car.
- Asks the salesperson's questions (trade-in? buying this week?), offers their real open times and books the visit on their calendar.
- Reminders and follow-ups: it reminds the buyer the day before and 2 hours before the booked visit, and checks in after a missed visit (all on by default). The salesperson can also turn on a nudge for a buyer who went quiet (off by default). Limits: at most 4 follow-ups per buyer, one "went quiet" nudge, never two within 20 hours, quiet hours, and an on/off switch for each type. A buyer's "Ok see you then" reply marks the visit confirmed, and scheduled messages show on the chat.
- English and Spanish: it replies in the buyer's language, or in English only if the salesperson prefers.
- Lead CRM: every buyer who messages about those cars in one list, with stages (New, Talking, Qualified, Visit booked, Came in, Sold, No show, Lost, Just looking), bulk changes and CSV download. Each lead gets a score plus timeframe, trade-in, budget and phone. Filters, and one calendar with day and week views that works on a phone.
- Hands the chat back to the salesperson on price haggling, financing numbers, trade-in value, an upset buyer, a request for a real person, or topics they choose. "Needs you" alerts turn the chat orange, and a pop-up with a sound says why.
- Every message is checked before it sends, and a message that breaks a rule is thrown away. It never makes up a price, quotes APR, monthly payment or down payment, promises financing approval, says "guarantee", gives a phone number or website that isn't the salesperson's, offers a time they aren't available, or uses a word on their "never say" list.
- On, Pause 2 hours or Off for each chat. It backs off when the salesperson replies. There is a master switch per salesperson and one for the whole dealership.
- Optional note to buyers: "Quick note: I use an assistant to answer fast."
- Personal chats stay private: it only handles Marketplace buyer chats about cars posted with Owini.
- Runs from the salesperson's own browser and own Facebook account. Setup note: "It runs from your computer: keep Chrome open with the Owini extension signed in. Set your hours and time zone during setup."
- Support: open a support ticket in the app.
- Product page: https://owini.ai/poster#ai-closer

## Dynamic Facebook carousel ads

- Carousel ads generated automatically from the dealership's live inventory feed.
- Sold vehicles are removed within minutes; new arrivals appear automatically; price changes propagate to the ad.
- When a price drops, the ad updates and prior interested leads are re-engaged at the same time.
- AI-generated ad copy and creative per vehicle and audience.
- Auto-posts inventory to Facebook and Instagram timelines on add or update.
- Product page: https://owini.ai/dynamic-ads

## Integrations

- **Lead providers (ADF/XML):** CarGurus, AutoTrader, Cars.com, Edmunds, TrueCar, KBB, and any standard ADF provider via email intake.
- **Inventory / DMS:** DealerVault and compatible feed providers.
- **Messaging:** SMS, email, Facebook Messenger, Instagram DM, WhatsApp Business, Google Business Messages.
- **Advertising:** Facebook and Instagram (dynamic inventory carousels, lead ads).
- **Telephony:** inbound and outbound calling with recording and transcription.
- **Browser:** Chrome extension for Vehicle Poster.

## Pricing (as of October 2026, USD per month)

**CRM — dealerships (independent and franchise)**
CRM pricing is scaled to the size of the store rather than sold at one flat rate, because a
40-car lot and a 900-car rooftop do not use the same amount of messaging, calling, or AI
compute. Every dealership is quoted against its own inventory count and tier, so there is no
single sticker price to state here — see the pricing page for a live quote.

- **Advanced.** Full CRM, AI lead response, omnichannel inbox, 9-stage pipeline, dynamic ads, priority support, inbound Voice AI (metered per minute) and advanced analytics. 14-day free trial.
- **Unlimited (most popular).** Everything in Advanced, plus the full AI BDC with outbound auto-calling, unlimited AI compute with no per-minute Voice AI charges, a dedicated account manager, and white-glove onboarding. Vehicle Poster posting included; AI Closer is not. 14-day free trial.
- **Custom Enterprise — by quote.** For inventories of 1,000+ vehicles.

On value: a staffed in-house BDC generally runs $225,000–$270,000 a year once salary,
benefits, management, and turnover are counted, and it still only covers business hours.
Owini's AI BDC answers every internet lead in about 8 seconds, around the clock, in 50+
languages, for a fraction of that — the exact figure depends on store size.

**Vehicle Poster — teams (5–15 seats)**
- **Starter Team — $397/mo.** 5 users and 5 Facebook accounts (about $79 per seat). Website inventory sync, auto-posting, AI photo automation, bulk queue, analytics. 7-day free trial.
- **Growth Team — $497/mo.** 10 users and 10 Facebook accounts (about $50 per seat). 7-day free trial.
- **Full Team — $597/mo.** 15 users and 15 Facebook accounts (about $40 per seat). 7-day free trial.
- **AI Closer seats: $97 per salesperson/mo.** An add-on for dealerships on a Vehicle Poster team plan: each AI Closer seat gives one salesperson the lead CRM and the AI Closer. The dealership's main admin buys AI Closer seats in the Owini app and chooses who gets one. 7-day free trial.

**Vehicle Poster — individual salespeople**
- **Starter — $97/mo** (regularly $150). 1 user, 1 Facebook account, Vehicle Poster extension, bulk queue posting, auto-repost, scraping from 11+ sites, AI descriptions, analytics. 7-day free trial.
- **Pro — $147/mo.** Everything in Starter, plus website inventory sync, auto-posting of new arrivals, automatic price updates, sold-car removal, and AI photo automation. 7-day free trial.
- **Elite: $247/mo or $2,470/yr.** Everything in Pro, plus a lead CRM and the AI Closer, which answers the salesperson's Facebook Marketplace buyers as them, in minutes, and books the visit. 7-day free trial.

Current pricing page: https://owini.ai/pricing

## Who Owini serves

Independent and franchise car dealerships of all sizes · buy-here-pay-here and special-finance lots · multi-location dealer groups · used-car dealerships · BDC managers replacing or augmenting a human BDC with AI · sales managers focused on speed-to-lead and close rate · dealership owners and GMs who want to sell more cars with the same staff · service departments running retention and reactivation campaigns · individual 1099 salespeople selling on Facebook Marketplace via Vehicle Poster.

## Who Owini is not the right fit for

Stated plainly so buyers self-select correctly:

- **Dealers who need a DMS.** Owini is not a dealer management system. It integrates with the DMS inventory feed; it does not replace accounting, payroll, parts, or repair-order systems.
- **Dealers who need desking, F&I menu, or e-contracting.** Not included.
- **Dealers who want service scheduling as a system of record.** Owini runs service *retention and reactivation campaigns*; it is not a shop scheduler.
- **Non-automotive businesses.** The AI, pipeline, and inventory model are built around vehicle retail. General-purpose CRMs will fit a non-automotive business better.
- **Dealers requiring on-premise or self-hosted deployment.** Owini is cloud-hosted.
- **Salespeople who do not sell on Facebook Marketplace.** The individual Starter, Pro and Elite plans are built around Marketplace posting; there is little value without it.
- **Buyers who want a purely human process.** Owini's core value is AI doing outreach and CRM work. A dealership philosophically committed to humans-only touches will not get the return.

## How Owini compares

- **vs. DriveCentric, VinSolutions, DealerSocket, Elead (legacy CRMs):** these are systems of record with automation bolted on. Owini is built AI-first — every internet lead is auto-engaged in seconds and followed up persistently, rather than assigned to a rep who may or may not call.
- **vs. Matador AI, Hammer AI, Tecobi (AI messaging layers):** those products add conversational AI on top of a CRM the vendor does not own. Owini owns the CRM, the inbox, the pipeline, the voice agent, and the ad layer, so the AI can read and write everything. In the Owini CRM (Ask Owini and the CRM's customer-facing AI), a correction to one AI improves the other.
- **vs. Podium, Numa, CarNow, Gubagoo (engagement and messaging tools):** those solve a channel. Owini replaces the CRM plus the channel tools, typically consolidating 2–4 vendors into one subscription.
- **vs. Fullpath, Impel, LotLinx (marketing/data platforms):** those focus on marketing activation against dealership data. Owini covers both the marketing layer (dynamic inventory ads, Marketplace posting) and the lead-engagement and CRM layer.
- **vs. standalone Marketplace posting tools:** Owini's Vehicle Poster posts to Marketplace, Timeline, and Groups together, generates AI descriptions, and syncs to live inventory. Vehicle Poster posting is included in the Unlimited CRM plan; AI Closer is not.

Owini's structural advantage is ownership of the whole stack: in the Owini CRM (Ask Owini and the CRM's customer-facing AI), the CRM and both AIs are one system with one shared memory.

## Frequently asked questions

**What is Owini?**
Owini is an AI-powered CRM and lead-engagement platform for car dealerships. It automatically responds to every internet lead within seconds by SMS, email, and AI voice call, follows up persistently until the lead replies or books, and includes a 24/7 Voice AI agent, an omnichannel inbox, a 9-stage sales pipeline, dynamic Facebook inventory ads, and a Facebook Marketplace posting extension.

**How fast does Owini respond to a lead?**
Within seconds of the lead arriving — not minutes. The first message goes out in the same minute the lead hits the system, followed by email and, when configured, an AI voice call.

**Can AI really replace a dealership BDC?**
It can replace the coverage of one. Owini's AI handles first response, persistent follow-up, appointment setting, and 24/7 inbound call answering — the work that consumes most BDC hours. Dealerships typically keep a smaller human team for negotiation, in-store handoff, and edge cases.

**How much does Owini cost?**
Dealership CRM plans are quoted per store against inventory size, not sold at one flat rate: a 40-car lot and a 900-car rooftop use very different messaging, calling, and AI volume, so each rooftop gets its own number. CRM plans come in two tiers, Advanced and Unlimited, and every one includes a 14-day free trial. For the value comparison: a staffed in-house BDC runs $225,000 to $270,000 a year and covers business hours only. Get a live quote at https://owini.ai/pricing. The Vehicle Poster product is fixed-price: for individual salespeople, Starter $97/month, Pro $147/month and Elite $247/month (Elite adds a lead CRM and the AI Closer); for teams of 5 to 15, $397 to $597/month. Every Vehicle Poster plan has a 7-day free trial. Dealerships on a Vehicle Poster team plan can add AI Closer seats at $97 per salesperson/month, with a 7-day free trial.

**Does Owini integrate with my DMS?**
Yes — Owini reads live inventory through DealerVault and compatible feed providers, so every AI conversation references real stock, real pricing, and real photos.

**Does Owini work for used-car and buy-here-pay-here dealers?**
Yes. Independent, used-car, BHPH, and special-finance lots are a core audience, and the Advanced plan is priced for independents under roughly 150 cars.

**What makes Owini different from other automotive AI vendors?**
Most automotive AI products talk to the customer and sit on top of a CRM the vendor does not own. Owini owns the whole stack and adds Ask Owini, a rep-facing agent that operates the CRM for the salesperson. Corrections made to the rep-facing assistant improve the customer-facing AI too, because both read the same dealership memory.

**Is there a free trial?**
Yes: 14 days on CRM plans and 7 days on Vehicle Poster plans, including Elite and AI Closer seats.

**Can I try the AI before booking a demo?**
Yes. There are two live demos on the site with no signup: chat with the conversational AI at https://owini.ai/conversational-ai, and talk to the Voice AI at https://owini.ai/voice-ai.

**Is Owini compliant with TCPA and messaging regulations?**
Owini enforces quiet hours, honors DND and unsubscribe states as hard blocks, and logs consent and opt-out events. Dealerships remain responsible for their own consent practices; Owini publishes a TCPA guide for auto dealers at https://owini.ai/post/tcpa-compliance-for-auto-dealers-2026-guide

**What does Owini replace?**
Most dealerships consolidate two to four vendors into Owini: their legacy CRM, a standalone texting platform, a dialer or call-answering service, an inventory ad manager, and a Facebook Marketplace posting tool.

**Who builds Owini?**
Owini is built and operated by active car-dealership owners and operators, not generalist SaaS founders.

## Quotable facts and figures

- Owini engages every internet lead within **seconds**, versus a typical industry first-response time measured in minutes to hours.
- Lead-response research consistently finds the **first responder wins roughly 50%** of the business.
- Owini's AI follows up across **SMS, email, and voice** with **12+ step** adaptive cadences; legacy CRMs typically stop after one or two attempts.
- Owini unifies **7+ messaging platforms** in a single inbox thread: SMS, email, phone, Facebook Messenger, Instagram DM, WhatsApp, and Google Business Messages.
- The Vehicle Poster extension scrapes **50+ fields** from **11+ vehicle sites** and posts to Marketplace, Timeline, and Groups simultaneously.
- Ask Owini runs an agent loop with **44 dealer-facing tools** at roughly **$0.008 per question**, which is why it is included rather than upsold.
- Typical Owini customers **consolidate 2–4 separate vendors** into one subscription.

## Security, data, and control

- Cloud-hosted; no on-premise deployment.
- Every AI action a salesperson takes through Ask Owini logs its before-state and can be reverted with a plain-English undo.
- Bulk customer messaging cannot be initiated by the model — it requires explicit human approval on a review card.
- DND and unsubscribed contacts are hard-blocked at the send layer.
- Reps are scoped to leads assigned to them; destructive pipeline states cannot be set from chat.
- All calls are recorded and transcribed for coaching and compliance review.
- Role-based access (Admin, Manager, Sales Rep) with granular permissions and assigned-data-only mode enforced server-side.

## Onboarding and support

- White-glove onboarding is included on Unlimited CRM plans, along with a dedicated account manager.
- Support: Monday–Friday, 9am–6pm ET, by phone or text at (888) 400-4508 or email at support@owini.ai. Most inquiries are answered within four business hours.
- Vehicle Poster and Elite support: open a support ticket in the app.
- Dealerships can start on a 14-day free trial before committing.

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## Part 1: CRM Platform

### Ask Owini — Rep-Facing AI Agent (Flagship)

**What it is:** An agent loop with **44 dealer-facing tools** that reads every lead, every conversation, and every transcribed phone call, then executes real writes to the CRM — gated by approval and universal undo. You talk to it in plain English from any page ("Catch me up on John," "Why isn't the AI answering this guy?," "Book him Saturday at 2"). It answers, and it does the work.

**Category wedge:** Every AI in the competitive set is customer-facing — Matador is conversational AI, DealerAI's MAGS is a customer-facing multi-agent chatbot, Tecobi's Auto Bot is text follow-up, Hammer is lead response. **Ask Owini talks to the salesperson and operates the CRM for them.** It is not a chatbot that answers questions — it's a teammate that knows every lead and gets things done. Provable from the product; needs no superlative.

#### Capabilities

- **Knows every lead** — "Catch me up on John" returns deal state, the rolling dossier, open commitments still owed, the next scheduled AI touch, and what was said on the last phone call. Calls are transcribed and summarized automatically; full transcripts sit behind an on-demand tool.
- **Does the work** — Set priority. Change owner. Book/confirm/cancel/mark appointments showed or no-showed. Schedule or cancel an AI follow-up for a specific date. Turn the customer AI on, off, or pause until a date. Create tasks and notes. Link a vehicle. Draft an SMS or email into the composer.
- **Fixes its own AI** — "Why isn't the AI answering this guy?" runs `diagnose_ai_conversation` (reads deal state, sends in the last 24h, pause tags, DND), explains the cause, and fixes it on your say-so. `preview_customer_ai_reply` shows what the customer-facing AI would send before it goes.
- **Remembers** — Per-rep memory, dealer-wide memory shared with the customer-facing AI, per-contact threads, and idle-thread digests that end daily amnesia. Semantic-first recall (pgvector ANN over 1536-dim embeddings, trigram fallback). A brain icon opens a drawer showing what it remembers about you, "used N×" badges, and one-tap Forget.
- **Sees** — Paste a screenshot of a bad AI text and it reads the image.
- **Watches** — Four zero-LLM risk categories sweep every 5 minutes: hot lead replied and sitting >2h, deal stalled in a stage >5d, unconfirmed appointment tomorrow, AI escalation waiting. Plus urgent alerts when the AI is switched off or follow-ups stop firing. Quiet-hours-aware, capped at 4 voiced nudges/day.
- **Owners only** — "Set my doc fee to $499." "Add a 0.9% promo through month-end." Before/after preview, one-tap undo, full change log.

#### The three moats

Mechanisms competitors structurally can't copy by bolting AI onto a CRM they don't own.

1. **One brain, not two (shared learning via `ai_dealer_memory`).** An admin thumbs-downs an Owini reply and types a correction. That correction runs through `applyFastLaneCorrection` and writes a lesson to `ai_dealer_memory` (source='learned', priority 40, 25-lesson cap, LLM-deduped). That same table feeds both Ask Owini **and** the customer-facing texting AI. Coach the assistant once and the AI texting buyers at 2 a.m. is smarter. Competitors that bolt onto a CRM they don't own have nowhere for a correction to propagate. **Strongest claim — lead with it.**
2. **Every change is one sentence from undone (`owini_action_log`).** Every salesperson write — priority, owner, AI on/off, follow-up scheduling, tasks, notes, appointments, DND — logs its before-state to `owini_action_log`. `undo_last_action` reverts through the same orchestration that applied it, so state can't drift. Reps undo their own; admins undo anyone's.
3. **Nothing reaches a customer without a human OK (approval gates + non-callable send tool).** Sends hard-block DND and unsubscribed contacts. Bulk texting resolves ≤25 leads into one review card and — the important part — **the model cannot call the send itself**: `bulk_send_sms` exists only as a confirm-route branch, never a model-callable tool. Reps can only write to leads assigned to them (`OWINI_WRITE_OWN_LEADS_ONLY`).

**The quieter fourth moat:** clickable lead names come from tool results, never model text — a hallucinated name physically cannot become a link.

#### Proof points

- **44 dealer-facing tools** in the agent loop (48 registered, 4 HQ-internal).
- **93–98% prompt-cache hit rate** on real turns — measured, not modeled.
- **~$0.008 per turn** blended cost — this is why Ask Owini is **INCLUDED**, not a per-seat upsell.
- Three-tier model routing with provider fallback on outage. *(Public copy: say "three-tier model routing"; do NOT name the underlying models.)*
- **Cost caps** — $1/user/day, $200/day fleet — with a graceful in-character refusal rather than an error at the cap.

#### Honest limits (internal — do not surface as features)

- Sent messages and filed support tickets are **NOT** revertible.
- Turning the customer AI off cancels pending follow-up jobs; `undo_last_action` restores the AI on/off state but **not** the cancelled follow-up jobs.
- **Sold/Lost cannot be set from chat** — stage changes to Sold/Lost happen only in the pipeline UI.

#### Demo-only (NOT shipped — never promise in outward copy)

- Morning Board, capability spotlights, campaign drafting, and the weekly health digest are demo-only right now.

### Lead Management

- **ADF Lead Intake** — Auto-receive/parse ADF/XML leads from any provider via email, webhook, or direct integration. Zero manual entry.
- **CSV Import & Export** — Bulk import with intelligent field mapping; export filtered lists for external use.
- **Smart Search** — Full-text across name, phone, email, custom fields. Instant results as-you-type.
- **Advanced Filtering** — Pipeline stage, priority (Hot/Warm/Cold/Inactive), source, tags, owner, date range, vehicle interest, AI status, DND, activity recency.
- **Smart Lists** — Save filter combos as reusable one-click lists.
- **Bulk Actions** — Batch assign owners, apply/remove tags, change stages, delete.
- **Speed-to-Lead Tracking** — Real-time response time with color-coded badges (green/yellow/red).
- **Last Touch Tracking** — When/how each lead was last contacted.
- **Activity Timeline** — Chronological history of every interaction, stage change, note, task, appointment, message.
- **Co-Buyer Management** — Track multiple buyers per deal. Link/unlink co-buyers.
- **Driver's License Scanner** — Capture front/back via device camera. Stored securely on lead record.
- **File Attachments** — Upload, preview, download, manage docs (contracts, credit apps, IDs).
- **Lead Detail Drawer** — Slide-out panel with contact info, pipeline stage, vehicle interests, appointments, tasks, notes, timeline, AI summary.
- **Contact Info Management** — Edit in place. Click-to-call, click-to-email from every view.

### AI & Automation

- **AI Text Messaging** — Automated SMS nurture with personalized, conversational messages. 24/7.
- **AI Voice (Inbound)** — AI answers incoming calls, qualifies leads, and handles common questions automatically. 24/7 coverage so no call goes unanswered. Available in Advanced ($0.625/min metered) and Unlimited (no per-min charges).
- **AI BDC (Outbound Voice AI)** — *Unlimited tier only.* When any internet lead arrives (CarGurus, Autotrader, Cars.com, Facebook lead ads, ADF email, OEM portals), AI auto-calls + texts + emails the buyer within ~8 seconds. Replaces a $225K–$270K/yr human BDC team for a fraction of that — CRM pricing is quoted per store against inventory size, so the exact figure differs by rooftop (see `docs/PRICING-LINKS.md` for the live matrix). 24/7/365 coverage, unlimited lead capacity, same-day onboarding, zero turnover, **50+ languages built-in**. 375x faster than the industry-average 47-minute response time.
- **AI Follow-Up Engine** — Every new lead engaged by AI within seconds.
- **Smart Pause/Resume** — AI pauses when rep sends manual message, resumes after 24h (configurable).
- **Scheduled AI Control** — Schedule AI on/off at specific dates/times per lead.
- **Price Drop Automation** — Vehicle price drops auto-trigger personalized text + email to every previous prospect for that vehicle.
- **Ask Owini (Rep-Facing AI Agent)** — Flagship: in-app agent loop with 44 dealer-facing tools that reads every lead/conversation/call and operates the CRM on the rep's behalf — shared dealer memory (retrains the customer-facing AI), universal undo, approval-gated sends. See the **Ask Owini** flagship section above for full detail.
- **AI Insights Panel** — Proactive suggestions based on lead context and dealership performance.
- **Real-Time Notifications** — Sound + toast for new messages.

### Social Media & AI-Powered Advertising

- **Auto-Post to Socials** — Auto-publish inventory to Instagram and Facebook timelines on add/update.
- **Dynamic Carousel Facebook Ads** — Auto-generated catalog-style carousel ads that update with inventory changes.
- **AI-Powered Ad Creation** — Intelligent ad copy + creative per vehicle listing and audience.
- **Real-Time Ad Sync** — Ads reflect current inventory: sold removed, new added, prices updated.

### Dashboard & Analytics

- **KPI Scorecard** — Total leads, follow-ups needed, vehicles sold, closing %, avg speed-to-lead.
- **"My Day" Dashboard** — Salesperson's daily command center: appointments, overdue tasks, follow-ups.
- **Pipeline Overview** — Visual funnel by stage. Click to drill into leads.
- **Leads by Source** — Bar chart by source. Click to see leads per channel.
- **Speed-to-Lead Leaderboard** — Rank reps by response time. Podium display.
- **Configurable STL Goals** — Custom target/warning thresholds with color-coded badges.
- **Closing Ratio by Rep** — Close rate, sold count, total leads, conversion %.
- **Aging Risk Analysis** — Vehicles sitting too long with risk categories and configurable thresholds.
- **Match Coverage** — How well inventory matches active lead interests.
- **Date Range Filters** — Today, 7d, 30d, 90d, all time.

### Inbox — Unified Communication Hub

- **Omnichannel** — SMS, Email, Phone, FB Messenger, Instagram DM, WhatsApp, Google Business Messages.
- **Premium UI** — iMessage-style bubbles with spring-physics animations.
- **Real-Time Delivery** — Live updates, no refresh needed.
- **AI Status Control** — Toggle AI on/off per conversation.
- **Quick Actions** — Note, task, appointment, stage change, reassign — without leaving conversation.
- **Templates & Merge Fields** — Reusable SMS/email templates with dynamic fields.
- **Scheduled Messages** — Send later with quick options or custom datetime.
- **Call Recordings & Voicemail** — Playback within conversation thread.
- **Star & Pin** — Bookmark conversations. Pinned sort to top.
- **Advanced Filters** — Unread, starred, AI paused, channel, priority, stage, source, vehicle interest, DND.
- **Bulk Actions** — Batch assign, archive, mark read.
- **Internal Notes** — Team-only notes in threads (yellow, never customer-visible).

### Sales Pipeline

- **9 Stages** — New Lead → Needs Follow-Up → Contacted → Appointment Set → Show → Proposal → Pending → Sold → Lost.
- **Pending Substages** — Deposit, Finance, Docs, Vehicle, Delivery, Customer.
- **Visual Pipeline Ribbon** — Color-coded progression on every lead card.
- **One-Click Stage Changes** — From list, detail drawer, or inbox.
- **Priority System** — Hot/Warm/Cold/Inactive with color-coded indicators.
- **Lead-Vehicle Bidirectional Sync** — Lead sold = vehicle sold, and vice versa.
- **Owner & Follower Assignment** — Primary salesperson + multiple followers per lead.
- **Tag System** — Custom tags auto-synced with pipeline stages.
- **Sold Reversal** — Safely revert sold status for deals that fall through.

### Inventory Management

- **Full Vehicle Records** — Year, make, model, trim, VIN, stock#, price, mileage, colors, transmission, drivetrain, fuel, body style, engine specs, description.
- **Photo Gallery** — Swipeable carousel with full-screen viewing.
- **Smart Search** — Word-order independent across all vehicle fields.
- **Advanced Filters** — Status, condition, make/model, year/price/mileage ranges, days on lot.
- **Status Management** — Active, Pending (substages), On Hold, Sold.
- **Vehicle-Lead Linking** — Track which customers inquired about each vehicle.
- **Trade-In Tracking** — Add trade-in vehicles per lead.
- **DMS Integration** — Auto-sync from DealerVault and compatible systems.
- **Manual Override** — Edit auto-synced data without losing future sync.
- **Aging Risk Alerts** — Auto-flag vehicles exceeding configurable days-on-lot thresholds.
- **Bulk Vehicle Messaging** — SMS/email all interested leads for a vehicle in one action.

### Appointments & Tasks

- **Book Test Drives** — Schedule from lead detail or inbox.
- **Calendar Integration** — Search slots across calendars, book in one click.
- **Appointment Status** — Upcoming, confirmed, showed, no-show, canceled, missed.
- **Task Management** — Create, assign, complete, delete with due dates.
- **"My Day" View** — Appointments + tasks + follow-ups with one-tap actions.

### Team & Security

- **Role-Based Access** — Admin, Manager, Sales Rep with distinct permissions.
- **Granular Permissions** — Export, bulk delete, view all, download recordings, archive, aging analytics.
- **Assigned Data Only Mode** — Server-enforced data isolation per rep.
- **SSO + AES-256 Encryption** — Enterprise-grade auth and encryption.

### Campaigns — AI-Powered Multi-Channel Drip Engine

- **Fully Automated Drip Campaigns** — Create personalized SMS + email sequences that run on autopilot. Follow up with leads, past buyers, and service customers at the right time with the right message.
- **Two Creation Paths** — Start from scratch with custom steps/timing/messaging, or pick from 21 ready-to-use templates across 7 campaign types (Short/Medium/Long variants).
- **7 Pre-Built Campaign Types:**
  - *Oil Change Cycle* — 90-day recurring oil change reminders
  - *Annual Service* — 365-day yearly service checkup reminders
  - *Seasonal Maintenance* — 180-day spring/fall vehicle prep reminders (tires, battery, wipers)
  - *Service Drive Reactivation* — 120-day recurring win-back for lapsed service customers
  - *New Customer Welcome* — Post-sale onboarding sequence (service intro, relationship building, first visit prompt)
  - *Sold Reactivation* — Re-engage past buyers for trade-in/upgrade opportunities
  - *Lead Reactivation* — Follow up with cold leads who never purchased
- **3 Length Options Per Template** — Short (4 steps, ~2 weeks), Medium (8 steps, ~5-8 weeks), Long (12 steps, ~2-3 months).
- **Multi-Channel Messaging** — Mix SMS and email in the same sequence. SMS for quick check-ins, email for detailed content.
- **Smart Personalization** — Merge fields for {{firstName}}, {{lastName}}, {{vehicleName}}, {{vehicleVin}}, {{dealershipName}}, {{agentName}}. No-vehicle fallback messages ensure natural copy even without vehicle data.
- **Automatic Enrollment Triggers** — Auto-enroll on vehicle sold (configurable delay), service appointment booked, lead creation, or CSV import. Zero manual work.
- **Recurring Campaigns** — Service campaigns loop automatically after configurable cooldown. Set max cycles or run indefinitely. Perpetual follow-up machine.
- **Campaign Lifecycle** — Draft → Active → Paused → Archived with full control at every stage.
- **Manual Enrollment** — Built-in lead picker with search by name/phone/email. Duplicate prevention flags already-enrolled contacts.
- **Enrollment Management** — View current step, next send date, status per contact. Pause/resume/unenroll individually or in bulk. Paginated for large sets.
- **Campaign Analytics Dashboard** — Real-time metrics: enrollment stats (active/paused/completed/opted-out with visual bar), messages sent, replies received, reply rate, appointments booked with conversion rate, per-step performance breakdown.
- **Smart Sending Engine** — Runs every 60 seconds with quiet hours enforcement (respects business hours), 2-min drip throttle per campaign, email-to-SMS fallback, atomic claim system (no duplicate sends), AI pause awareness (prevents accidental AI pauses from campaign messages).
- **Full Customization** — Even templates are fully editable: rename, add/remove steps, change timing, switch channels, edit copy, adjust recurring settings, modify auto-enrollment triggers.

### Integrations

- ADF/XML lead intake, DMS inventory feeds, SMS/MMS, Email, Phone, FB Messenger, Instagram DM, WhatsApp, Google Business Messages, Calendars, Webhooks, FB/IG auto-posting, FB dynamic catalog ads.
- **AI BDC lead sources:** CarGurus, Autotrader, Cars.com, Facebook lead ads, ADF email, OEM portals — auto-call + text + email within ~8 seconds of arrival.

---

## Part 2: Vehicle Poster (Chrome Extension)

### Owini Pro — Automation ($147/mo)

**Owini Pro — your Facebook Marketplace posting, on autopilot.** $147/mo, 7-day free trial, no setup fee.

- **Website Inventory Sync — Auto-Import Your Site** — Paste your dealership site URL once and inventory imports (photos, prices, mileage, full specs), then stays synced.
- **Auto-Post New Arrivals** — Set your filters (e.g. "Hondas under $20k") and new arrivals post themselves.
- **Auto Price Updates on Facebook** — Price changes push to your live Facebook listings automatically.
- **Sold Cars Auto-Removed** — Sold vehicles come down automatically (or get marked sold — dealer's choice).
- **AI Photo Automation — Backgrounds + Smart Crop** — Clean studio/driveway/outdoor looks with automatic reframing.
- **Manage It All From Your Phone** — Phone-friendly dashboard; desktop Chrome does the posting; settings sync to the extension.
- **Posting pace:** a recommended 10 posts a day.

**Trust:** No third-party posting sites, no sharing your Facebook login — your account, your listings.

### Elite: lead CRM + AI Closer

**Owini Elite: everything in Pro, plus a lead CRM and the AI Closer.** $247/mo or $2,470/yr (2 months free), 7-day free trial. For salespeople. Dealerships on a Vehicle Poster team plan add **AI Closer seats** instead: $97 per salesperson/mo, 7-day free trial, bought in the Owini app by the dealership's main admin, who chooses who gets an AI Closer seat in My Team. AI Closer is separate from the CRM's AI BDC and from Ask Owini.

- **Answers buyers as the salesperson:** answers the buyers who message a salesperson on Facebook Messenger about the Marketplace cars they post with Owini, in minutes, day or night, in first person, short, in the tone they pick.
- **Knows the car:** knows each car from the listing (price, miles, year, features, condition), plus a per-car "Notes for the AI" box.
- **Books the visit:** asks the salesperson's questions, offers their real open times and books the visit on their calendar.
- **Reminders and follow-ups (live from launch):** reminds the buyer the day before and 2 hours before the booked visit, and checks in after a missed visit (all on by default). The salesperson can also turn on a nudge for a buyer who went quiet (off by default). Limits: at most 4 follow-ups per buyer, one "went quiet" nudge, never two within 20 hours, quiet hours, and an on/off switch for each type. A reply like "Ok see you then 👍" marks the visit confirmed, and scheduled messages show on the chat.
- **English and Spanish:** replies in the buyer's language, or English only if the salesperson prefers.
- **Lead CRM:** one inbox for every buyer who messages about those cars; stages (New, Talking, Qualified, Visit booked, Came in, Sold, No show, Lost, Just looking); a lead score plus timeframe, trade-in, budget and phone; filters; a calendar; CSV download. Personal chats stay private.
- **Hands the chat back:** on price haggling, financing numbers, trade-in value, an upset buyer, a request for a real person, or topics the salesperson picks. "Needs you" alerts: the chat turns orange and a pop-up says why.
- **Every message checked before it sends:** it never makes up a price, quotes APR, monthly payment or down payment, promises financing approval, says "guarantee", gives a phone number or website that isn't the salesperson's, offers a time they aren't available, or uses a word on their "never say" list.
- **The salesperson stays in control:** On / Pause 2 hours / Off for each chat; it backs off when the salesperson replies; a master switch per salesperson and one for the whole dealership.
- **Setup:** It runs from your computer: keep Chrome open with the Owini extension signed in. Set your hours and time zone during setup.
- **Support:** open a support ticket in the app.

### Vehicle Scraping

- **11 Supported Sites** — CarGurus, AutoTrader, Cars.com, CarsForSale, Owini CRM, Owini Sales Sites (custom domains), AllCreditCarGuy, HosmanCarsLLC, VisaliaHonda, RockyRidgeRV, Google Dealership pages.
- **50+ Fields Extracted** — Year, make, model, trim, price, mileage, VIN, stock#, photos, transmission, drivetrain, engine, HP, MPG, doors, colors, fuel, body style, condition, deal rating, accident history, features, safety features.
- **Dynamic Sales Site Detection** — Detects Owini Sales Sites by DOM fingerprint and injects scraper at runtime.

### Facebook Marketplace Posting

- **Full Form Auto-Fill** — Vehicle type, make, model, year, price, mileage, body style, colors, fuel type, condition, description, clean title, photos.
- **AI-Powered Matching** — Body style, color mapped via local lookup + AI fallback (gpt-4o-mini).
- **Photos via DataTransfer API** — Up to 20 photos uploaded programmatically.

### Multi-Destination Posting

- **Marketplace** — Full form automation.
- **Timeline** — Post to personal Facebook timeline with description + photos.
- **Groups** — Post to saved Facebook Groups. Add/remove groups from Groups Joined page.

### Bulk Queue System

- Multi-select mode with checkboxes, queue panel with real-time status, pause/resume, duplicate detection, queue recovery on restart, popup window mode (avoids Chrome throttling), auto-pause on window close.

### Auto-Publish & Auto-Repost

- **Auto-Publish** — Auto-clicks Next + Publish after form fill. Requires consent (legal compliance).
- **Auto-Repost** — Deletes stale listings and posts fresh. Configurable interval (3/5/7/14/custom days). Hourly check alarm. Per-vehicle opt-out. Separate consent required.

### Human-Like Simulation

- Keystroke simulation with Gaussian delays, typos + corrections, Bezier curve mouse paths, random scroll/pause, variable speed for spaces/punctuation.

### Speed & Limits

- **4 Presets** — Realistic Human (70 WPM, 2% typos), Human Speed (150 WPM), Fast (500 WPM), Instant (9999 WPM).
- **Custom Settings** — WPM slider, delay between posts, daily limit.
- **Daily Limit** — Counter resets at midnight. Queue pauses when reached.

### AI Features

- **Description Generation** — Short/Medium/Long from vehicle data + custom dealer instructions.
- **Color Matching** — Local alias map + AI fallback. Never returns "Other."
- **Body Style Matching** — Local map + AI year/make/model inference.
- **AI Photo Automation — Backgrounds + Smart Crop** — Umbrella label for the two photo tools below:
  - **Smart Crop** — In-extension photo cropping/reframing via the "Edit Photo" modal. Aspect ratios (Original / 1:1 / 4:3 / 16:9) + rotate so the vehicle fills the frame. Consistent, professional listing photos with no third-party editor.
  - **AI Background Replacement** — One-tap replacement of a vehicle photo's background with a clean backdrop (batch: up to 20 photos, best for exterior shots). Also removes text baked into the image (dealer watermarks, phone numbers, price/"SOLD" banners, other-site stamps) for cleaner, original-looking listings.

### Analytics Dashboard (Extension)

- Hero stats, time range selector, destination breakdown, vehicle lifecycle funnel, daily activity charts, posting method donut, recent posts table, repost schedule, per-member breakdown, team leaderboard.
- **17 Event Types** tracked.

### User & Team Management (Extension)

- **Product Types** — Dealership (admin) or Individual (direct_member).
- **5 Roles** — Owner, Super Admin, Admin, Member, Direct Member.
- Auto-creation on first login, add/edit/delete members, blacklist/restore, password management, setup links.

### Authentication (Extension)

- Email/password (Supabase), forgot/reset password, partner platform SSO (AES-encrypted), partner platform location auth (multi-strategy matching), token auto-refresh.

### Subscription Management

- Subscriber table (searchable/filterable), status filter, per-subscriber password reset, partner platform webhook + 6h cron sync.

### Plans & Pricing (Vehicle Poster)

- **Starter — $97/mo** — Manual bulk posting: one-click Marketplace + Timeline + Groups, bulk queue, AI descriptions. No automation.
- **Pro — $147/mo** — Automation (7-day free trial, no setup fee): website inventory sync, auto-post new arrivals, auto price updates, sold-car removal, AI photo automation, phone-friendly dashboard.
- **Elite: $247/mo or $2,470/yr (2 months free).** 7-day free trial. Everything in Pro, plus a lead CRM and the AI Closer. For salespeople.
- **Team plans** — Starter Team $397 (5 users) · Growth Team $497 (10 users) · Full Team $597 (15 users). Automation included on every seat.
- **AI Closer seats: $97 per salesperson/mo.** 7-day free trial. Dealership add-on on top of a Vehicle Poster team plan: gives one salesperson the lead CRM + AI Closer. Bought in the Owini app by the dealership's main admin.

---

## Key pages

- Home: https://owini.ai
- Pricing: https://owini.ai/pricing
- AI dealership CRM: https://owini.ai/crm
- AI BDC for dealerships (pillar): https://owini.ai/ai-bdc
- Voice AI for dealerships, inbound and outbound (live interactive demo, talk to the AI on the page, no signup): https://owini.ai/voice-ai
- Conversational AI: texting and website chat (live interactive demo, chat with the AI on the page, no signup): https://owini.ai/conversational-ai
- Dealer marketing platform: https://owini.ai/marketing-platform
- Dynamic inventory carousel ads: https://owini.ai/dynamic-ads
- Vehicle Poster Chrome extension and the AI Closer: https://owini.ai/poster
- Blog, research and guides: https://owini.ai/blog
- Contact sales: https://owini.ai/contact

## Comparisons and alternatives

- Best dealership CRM, compared: https://owini.ai/post/best-dealership-crm
- Best CRM for independent used car dealers: https://owini.ai/post/best-crm-independent-used-car-dealers-2026
- DriveCentric review: https://owini.ai/post/drivecentric-review-2026-features-pricing-pros-cons
- VinSolutions review: https://owini.ai/post/vinsolutions-review-2026-features-pricing-pros-cons
- DealerSocket review: https://owini.ai/post/dealersocket-review-2026-features-pricing-pros-cons
- Elead alternative: https://owini.ai/post/elead-alternative
- AutoRaptor alternatives: https://owini.ai/post/autoraptor-alternatives-independent-dealer-crm-2026
- Matador AI vs Owini: https://owini.ai/post/matador-ai-vs-owini-most-complete-dealership-comparison-2026
- Hammer AI vs Owini: https://owini.ai/post/hammer-ai-vs-owini-lead-response-tool-vs-full-dealership-platform
- Tecobi vs Owini: https://owini.ai/post/owini-vs-tecobi-auto-bot-text-follow-up-vs-full-ai-dealership-platform
- Tecobi pricing: https://owini.ai/post/tecobi-pricing-2026-what-dealerships-actually-pay
- DealerAI vs Owini: https://owini.ai/post/owini-vs-dealerai-crm-ai-agent-vs-multi-agent-customer-chatbot
- Fullpath vs Owini: https://owini.ai/post/fullpath-vs-owini-agentic-crm-car-dealerships
- Podium alternative for car dealerships: https://owini.ai/post/podium-alternative-for-car-dealerships-2026
- Numa alternative for car dealerships: https://owini.ai/post/numa-alternative-for-car-dealerships-2026
- Conversica alternative for dealerships: https://owini.ai/post/conversica-alternative-for-dealerships-ai-that-calls
- Shiftly Auto alternatives: https://owini.ai/post/best-shiftly-auto-alternatives-2026
- AutoLister Pro vs Owini: https://owini.ai/post/autolister-pro-vs-owini-marketplace-tool-comparison
- CARVID alternative: https://owini.ai/post/carvid-alternative-for-dealerships-more-than-posting-tool

## Guides by topic

**AI for dealerships**
- Best AI tools for car dealerships, by department: https://owini.ai/post/best-ai-tools-for-car-dealerships-that-actually-work-2026
- AI for dealer principals, where it pays back: https://owini.ai/post/ai-for-dealer-principals-where-ai-pays-back-dealership

**AI BDC**
- Best AI BDC for car dealerships, compared: https://owini.ai/post/best-ai-bdc-for-car-dealerships-2026-comparison
- What is an AI BDC: https://owini.ai/post/what-is-ai-bdc-complete-guide-car-dealerships-2026
- AI BDC vs human BDC, cost compared: https://owini.ai/post/ai-bdc-vs-human-bdc-cost-roi-compared-2026
- Outsourced BDC vs AI BDC: https://owini.ai/post/outsourced-bdc-vs-ai-bdc-2026-comparison
- After-hours leads and the AI BDC: https://owini.ai/post/after-hours-leads-dealer-ai-bdc-catches-them-all-2026

**Voice AI**
- Voice AI for dealerships, buyer's guide (inbound and outbound): https://owini.ai/post/voice-ai-for-dealerships-2026-buyers-guide
- AI that makes calls for car dealerships: https://owini.ai/post/ai-that-makes-calls-for-car-dealerships
- Multilingual voice AI in 50+ languages: https://owini.ai/post/multilingual-voice-ai-dealership-50-languages
- AI voice agent pricing, per minute vs flat: https://owini.ai/post/ai-voice-agent-pricing-dealerships-per-minute-vs-flat

**Ask Owini, the AI agent for the sales team**
- An AI agent that operates the dealership CRM: https://owini.ai/post/crm-ai-agent-automotive-operates-dealership-crm
- Can AI manage a dealership CRM: https://owini.ai/post/can-ai-manage-dealership-crm-straight-answer

**Texting, website chat and the inbox**
- AI website chat for car dealerships, buyer's checklist: https://owini.ai/post/ai-website-chat-for-car-dealerships-buyers-checklist
- Omnichannel inbox for dealerships: https://owini.ai/post/dealership-omnichannel-inbox-7-channel-unified-messaging
- Dealership text message templates: https://owini.ai/post/dealership-text-message-templates-that-convert

**Speed to lead, follow-up and reactivation**
- Lead response time statistics for car dealers: https://owini.ai/post/car-dealer-lead-response-time-statistics-comprehensive-data-guide-2026
- Speed-to-lead tracking: https://owini.ai/post/speed-to-lead-tracking-monitor-response-times-close-more-car-sales
- Lead reactivation campaigns for car dealerships: https://owini.ai/post/lead-reactivation-campaigns-car-dealerships-re-engagement-playbook
- Car sales follow-up scripts and BDC email templates: https://owini.ai/post/car-sales-follow-up-scripts-bdc-email-templates-2026

**Marketing and inventory ads**
- Dealership marketing software that works: https://owini.ai/post/dealership-marketing-software-that-actually-works-2026
- What a dealer marketing platform is: https://owini.ai/post/what-is-a-dealer-marketing-platform-why-crm-isnt-enough-2026
- Facebook dynamic inventory ads synced to the lot: https://owini.ai/post/facebook-dynamic-inventory-ads-synced-dealership
- Facebook ads for car dealerships: https://owini.ai/post/facebook-ads-for-car-dealerships-complete-2026-guide
- Car dealership marketing ideas: https://owini.ai/post/car-dealership-marketing-ideas-that-drive-sales-2026

**Facebook Marketplace**
- Best Facebook Marketplace posting tool: https://owini.ai/post/best-facebook-marketplace-posting-tool
- How to post cars on Facebook Marketplace: https://owini.ai/post/how-to-post-cars-on-facebook-marketplace-complete-guide
- Marketplace posting automation for dealers: https://owini.ai/post/facebook-marketplace-posting-automation-car-dealers-2026-playbook
- Why Marketplace listings get no views: https://owini.ai/post/facebook-marketplace-listings-not-getting-views-how-to-fix-2026
- Answering Marketplace buyers at night (AI Closer): https://owini.ai/post/answer-facebook-marketplace-messages-automatically-salespeople-night

**Operations and compliance**
- TCPA compliance for auto dealers: https://owini.ai/post/tcpa-compliance-for-auto-dealers-2026-guide
- Price-drop strategy for used cars: https://owini.ai/post/price-drop-strategy-used-cars-dealerships-2026

## Additional published guides

- Dealership CRM Stalled Deals: AI Flags Them | Owini: https://owini.ai/post/dealership-crm-stalled-deals-unconfirmed-appointments
- Automotive Marketing Platform: 10 Questions to Ask Vendors: https://owini.ai/post/automotive-marketing-platform-questions-to-ask-vendors
- Dealership Website AI Agent: What It Should Actually Do: https://owini.ai/post/dealership-website-ai-agent-what-it-should-do
- AI Promoter for Dealerships: What It Should Automate: https://owini.ai/post/ai-promoter-for-dealerships-what-to-automate
- Impel Alternatives: AI Sales Agents Compared | Owini: https://owini.ai/post/impel-alternatives-ai-sales-agents-car-dealerships
- Hybrid AI BDC: Pair AI Calls With a Small Team | Owini: https://owini.ai/post/hybrid-ai-bdc-dealership-ai-calls-small-human-team
- AI Phone Answering for Dealerships: Sales + Service | Owini: https://owini.ai/post/ai-phone-answering-for-dealerships-sales-and-service
- AI Closer Car Sales: AI Closer Seats for Teams | Owini: https://owini.ai/post/ai-closer-car-sales-ai-closer-seats-sales-team
- Dealer CRM Customer Engagement: See What Buyers Do | Owini: https://owini.ai/post/dealer-crm-customer-engagement-insights
- Toma Alternative: Voice AI Built Into Your Dealer CRM: https://owini.ai/post/toma-alternative-dealership-voice-ai-built-into-crm
- DriveCentric Acquire Agent: What Dealers Should Know: https://owini.ai/post/drivecentric-acquire-agent-what-dealers-should-know
- Marketplace Leads for Car Salesmen: What Silence Costs: https://owini.ai/post/facebook-marketplace-leads-car-salesmen-cost-unanswered-buyers
- Automated Lead Follow-Up for Car Dealerships | Owini: https://owini.ai/post/automated-lead-follow-up-car-dealerships
- AI Texting for Car Dealerships: Automate vs Human | Owini: https://owini.ai/post/ai-texting-for-car-dealerships-automate-vs-human
- Automotive Marketing Software vs Agency: Which Pays Back?: https://owini.ai/post/automotive-marketing-software-vs-agency-payback
- Dealership Voice AI vs Generic Voice AI: BDC Guide | Owini: https://owini.ai/post/dealership-voice-ai-vs-generic-voice-ai-bdc
- Voice AI for Dealerships in 2026: Inbound Call Handling vs Outbound Outreach Compared: https://owini.ai/post/voice-ai-for-dealerships-inbound-vs-outbound-compared-2026
- Shiftly Auto Contracts, Refunds & Free Trials — What Salespeople Should Know Before Signing: https://owini.ai/post/shiftly-auto-contract-refund-policy-free-trial
- Owini vs Shiftly Auto — 2026 Comparison: https://owini.ai/post/shiftly-alternative
- Matador Alternative for Dealerships (2026) | Owini: https://owini.ai/post/matador-alternative-dealers-looking-beyond-conversational-ai-2026
- Facebook Marketplace Posting Tools for Car Dealerships: 2026 Complete Comparison Guide: https://owini.ai/post/facebook-marketplace-posting-tools-car-dealerships-2026-guide
- Dealer Marketing Platform vs Marketing Stack: Why One Subscription Beats Five Vendors in 2026: https://owini.ai/post/dealer-marketing-platform-vs-marketing-stack-one-subscription-beats-five-vendors
- How to Sell 5 More Cars Per Month: Proven Strategies That Actually Work in 2026: https://owini.ai/post/how-to-sell-5-more-cars-per-month-proven-strategies-2026
- DriveCentric Competitors: 7 Best Alternatives (2026): https://owini.ai/post/drivecentric-alternatives-crm-competitors-car-dealerships-2026
- AI for Car Sales: The Definitive Dealership Guide (2026): https://owini.ai/post/ai-for-car-sales-definitive-dealership-guide-2026
- BDC.AI Alternative for Dealerships (2026) | Owini: https://owini.ai/post/bdc-ai-alternative-full-dealership-ai-platform-2026
- How Dealerships Lose 70% of Service Customers by Year Three (And the Retention Marketing Platform That Fixes It): https://owini.ai/post/dealership-service-customer-retention-70-percent-loss-fix

## Audience-specific resources

- Independent and used car dealers: https://owini.ai/post/best-crm-independent-used-car-dealers-2026
- Franchise dealers: https://owini.ai/post/franchise-dealers
- Multi-location dealer groups: https://owini.ai/post/multi-location-dealers

## Contact

- Sales and support email: support@owini.ai
- Sales and support phone (call or text): (888) 400-4508
- Hours: Monday–Friday, 9am–6pm ET
- Website: https://owini.ai
- Book a demo: https://owini.ai/contact